1.3 billion people have a LinkedIn account. Around 1% of the active ones post in a given week. That number traces back to 2019, so treat it as directional. Then scroll your own feed. Same forty people. So why are any of us here? Six Reasons, near as I can tell: A job. Business relationships. Your personal network. Sales. Learning. And then there's the rest of us, thinking out loud into the void for our own amusement, which is where I live. I'm not selling anything. I don't need investors; I've got more of those than I have deals to put them in. Gabe Einhorn is in the small group that shows up every day. He reached out to me a while back, when he was still doing commercial real estate debt, and we got on a call, and what I remember is the energy and the curiosity, the kind where the other guy is asking you questions instead of waiting for his turn to talk. Now he runs his own company, and I see him everywhere on LinkedIn, Panels, Conferences, etc. Roughly 15,000 followers last October. 26,044 as of Monday. He stacked most of that on during a stretch when platform-wide follower growth was reportedly down 59% year over year, which is the part that got my attention, because growing is one thing and growing while the tide runs out is another. Audience isn't revenue. You can have 10,000 followers and an empty checking account, and plenty of people do. He posted this week that the best part of the whole run hasn't been the impressions or the followers; it's been the people. So I read his last 50 posts and wrote down what he does that I don't. Munger's trick. Find the person beating you on a number you care about, figure out what they're doing differently, then decide what you'll actually copy. I'm not copying most of it. I like writing too much to post six words and a line break, and I am never doing man-on-the-street interviews, so people can skip my stuff and I'll live. Twelve slides below. Hat tip to Gabe, who published every milestone I used.