He Told Viewers Not to Try This. Sweetgreen Asked 30 More People to Do It. A 27-year-old ad copywriter in Hoboken got tired of his coworkers riding him about fast food. So he ate nothing but Sweetgreen, twice a day, for 25 days.He skipped the new wraps because they felt like cheating. He filmed all of it. Down about nine pounds by his count, though he also quit drinking. Bill: $996.91. He told viewers it wasnt an ad and he wouldnt recommend it. By the end he was sick of salad. A week later he was craving it again. He also reported going to the bathroom 23 of the 25 days. Thanks, Tim. Sweetgreen didnt pay him for the video. They built a landing page, and the opening line names him. It started with Tim Donohue. Now its your turn. Then an open call for 30 people to eat Sweetgreen every day for 30 days. The deal: $700 in credit every Monday. $500 more if you finish and hit every deadline. To apply, you need an Instagram or TikTok account and you agree to document the whole thing. Run the math. Tim averaged about $20 a meal. At that price, $700 buys 35 meals, and two a day is 14. Sweetgreen says it wants participants sharing with friends and family. So every creator can double as a free-sample program. Thirty people, two meals a day, 30 days. Thats 1,800 meals with 30 people posting about them, paid in Sweetgreens own food at menu price, which costs them less than the sticker. Look at the timing too. Sales fell double digits in the first quarter. A cyclospora outbreak hit over the summer. Thirty customers eating your food on video for a month is one answer to a food scare. And they kept it extreme. The cofounder says they dont expect anyone to eat it twice a day. The extreme version shows how much your food changes how you feel. Did it sell more bowls? Too early to say. The challenge runs through Oct. 13. How to steal it: Go through what customers already say and post about you, the reviews, the TikToks, the regular who shows up every single day, and find the one who did something extreme with your product on their own dime. Call them. Put their name on it. Pay them in product. Fund ten more like them, and make posting the price of entry. The FTC treats free food as payment, so make them disclose it. Let them complain on camera. Tim did, and Sweetgreen built the campaign on him anyway. A stranger already paid to make Sweetgreens ad. Go look for yours.