Many business owners cannot tell the difference between marketing that wins attention and marketing that wins customers. They are not the same job. I was reminded of this last week when a postcard from Renewal by Andersen arrived in my mailbox. The envelope was a small masterpiece; hand-addressed, real stamp, looked like a note from a neighbor. I opened it, and the entire pitch collapsed in three seconds. Andersen won the first job and surrendered the second. They are not alone.