Writing ยท Pricing / Revenue Management

2026-10-15
๐—ฆ๐—ฒ๐—น๐—น๐—ฒ๐—ฟ๐˜€ ๐—ข๐˜‚๐˜๐—ป๐˜‚๐—บ๐—ฏ๐—ฒ๐—ฟ ๐—•๐˜‚๐˜†๐—ฒ๐—ฟ๐˜€ ๐—ฏ๐˜† ๐Ÿฑ๐Ÿด%. ๐—ฃ๐—ฟ๐—ถ๐—ฐ๐—ฒ๐˜€ ๐—›๐—ถ๐˜ ๐—ฎ ๐—ฆ๐—ฒ๐—ฝ๐˜๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ ๐—ฅ๐—ฒ๐—ฐ๐—ผ๐—ฟ๐—ฑ ๐—”๐—ป๐˜†๐˜„๐—ฎ๐˜†. 1,534,918 sellers. 972,300 buyers. That was August, per Redfin. The widest gap since they started counting in 2013. A surplus like that should push prices down. In September the median existing home sold for $417,500, the highest for any September on record. Well. Not yet. Sellers would rather wait than cut. Delistings hit a record 112,788 last December. An owner lists, hates the offers, and pulls the sign instead of cutting the price. And rates moved the wrong way. In late February the 30-year mortgage dipped to 5.98%. On October 8 Freddie Mac had it at 7.40%, the highest since November 2023. In between, the Fed raised rates for the first time since 2023. Run it on a 10%-down loan for the median home, about $375,000. At 5.98% the payment is roughly $2,240. At 7.40% itโ€™s about $2,600. Same loan, eight months apart, $350 more every month before taxes and insurance. So who is this buyerโ€™s market for? It works best for cash. All-cash deals were 27% of September sales. Those buyers get choice, motivated sellers, and no rate at all. Must be nice. The financed buyer gets the same choice at a payment that just jumped. The overhang. Every delisted home is a seller waiting for lower rates. When rates fall, the buyers come back. So do those listings. That could put a lid on any price rebound. The split. The national number blends opposite markets. Nashville had 139% more sellers than buyers in August. Nassau County, NY had 28% fewer sellers than buyers. A national average tells you very little about either one. Prices havenโ€™t fallen. Sellers are betting rates drop before their patience runs out, and the Fed raised in September. Apartment owners feel both sides of that 7.40%. In Atlanta, owning the median home runs about $2,617 a month. Renting runs $1,895. Thatโ€™s $722 extra for the privilege of fixing your own water heater. Even at 6%, owning still costs $447 more. The gap closes at a 3.49% mortgage, or if prices fall 28%. The same rate also reprices ownersโ€™ debt. If your loan floats and your submarket is still cutting rents, the rate filling your apartments is also eating your cash flow.
Pricing / Revenue Management

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