Should You Hand Your Leasing Funnel to AI? Try paying your people better and teaching them first. That was the conversation when I went on the Multifamily X Podcast with Adrian C Danila It ran 65 minutes. You don't have 65 minutes. I get it. I barely had 65 minutes, and I was the one talking. So Adrian and I squeezed the hour into a six-page field guide. It's attached. Five rules, each with something to do on Monday. I think it's pretty good. I'm also the guest and the guy who made the PDF, so grade my objectivity accordingly. The topic was AI leasing bots and what happens after the demo ends. Adrian shopped one and played me the tape. He asked what there was to do nearby on a Friday night. The bot offered to confirm that during a tour. It picked up in two seconds and answered nothing, four questions in a row, and then it transferred him. "Thank you for calling the maintenance line." My story is worse because I paid for it. I had an AI leasing tool on one property at $760 a month. Our follow-up numbers were ugly, and I couldn't figure out why, so I went into the data. Every lead assigned to the bot closed at almost zero. I asked my leasing agents about it. They go, well, the bot's following up on those. We don't have to. $760 a month to get my team to stop calling people back. They'd have done that for free. Switch a bot on at a property running $500 off and leasing jumps. The bot takes the trophy. It was the $500, and the vendor won't be the one to tell you. You could have paid a better bonus or trained the team you have and gotten the same jump without the bot. I use AI every day. I'm an advocate. But a bot can't tell your prospect who has the best ribs in town. It hasn't eaten there. The full hour is below if you have it. If you don't, the PDF is the hour with the small talk cut out.