Writing ยท Pricing / Revenue Management

2026-07-02
๐—ง๐˜„๐—ผ ๐—ฑ๐—ถ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐˜ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐—พ๐˜‚๐—ถ๐˜๐˜๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚๐—ฟ ๐—บ๐—ฎ๐—ถ๐—ป๐˜๐—ฒ๐—ป๐—ฎ๐—ป๐—ฐ๐—ฒ ๐˜๐—ฒ๐—ฎ๐—บ. ๐—ฌ๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ป ๐—ผ๐—ป๐—น๐˜† ๐—ฏ๐˜‚๐˜† ๐—ผ๐—ป๐—ฒ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ๐—บ ๐—ฏ๐—ฎ๐—ฐ๐—ธ. The first one's aging out. The second one's pricing out. Treat them the same, and you'll lose both. Deloitte says 41 percent of the skilled trades workforce will retire by 2031. For every five who retire, two replacements walk through the door. Mark Cukro, who trains maintenance crews for a living, says techs start aging out of the physical grind in their 50s. Climbing on roofs and crawling under units for three decades does that. No signing bonus buys back a bad knee. The second leak is different, and it's the one operators keep ignoring. NAA's own Q4 2025 labor data shows maintenance technician pay rose 2.2 percent last year. Property managers got 4.5. Maintenance supervisors got 3.1. Nobody sat in a room and decided the trade with the worst turnover deserved the smallest raise. It just worked out that way. Watch enough companies run their comp reviews, and you'll often see the same blind spot. They check pay against the community down the street and call it done. Nobody checks what a licensed HVAC tech pulls outside multifamily. That number runs $60,000 to $80,000 most places. Multifamily's pay usually isn't close. You cannot pay a 58 year old's knees back into shape. But the 30-year-old is weighing HVAC skills against staying as a tech? Money moves him. Every time. Stop treating the whole bench like one problem. Half of it needs a mentor program. Half of it needs a raise. Shout-out to Adrian C Danila, who is a big proponent of these concepts.
Pricing / Revenue Management

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