Post archive
Page 2 of 38 · 1,858 posts
- You already feel it. The vendors are loud. The demos are slick. Everyone is fighting over …
- The window to win AI visibility is open right now. The number of companies doing the work …
- 𝗪𝗲'𝗿𝗲 𝗨𝗻𝗱𝗲𝗿𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗕𝗮𝘀𝗲 𝗥𝗲𝗻𝘁. 𝗥𝗲𝗻𝘁𝗲𝗿𝘀 𝗔𝗿𝗲 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗔𝗹𝗹-𝗜𝗻 𝗖𝗼𝘀𝘁.
- Quick attribution test.
- Dear Apartment Industry,
- Your accountant is not the problem. Your accounting process was designed for 1985 and digi…
- Start by inverting the question. Instead of “why did AvalonBay and Equity Residential merg…
- Many business owners cannot tell the difference between marketing that wins attention and …
- 𝗧𝗵𝗲 𝗮𝗿𝘁 𝗼𝗳 𝗲𝘅𝘁𝗲𝗻𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗽𝗿𝗲𝘁𝗲𝗻𝗱𝗶𝗻𝗴
- Do you actually have a USP, or do you have adjectives covering a me-too product?
- Goodhart’s Law, explained by a sink full of dish soap.
- Some people have what I’ve started calling an empty chair experience.
- Sugar-coated feedback isn't a gift to your team. It's a tax they pay later.
- The risk the consultants on stage will not mention because they're selling the cause!
- How do you know the track record is real?
- Economists Wanted to Be Newton. They Got Astrology With Regression Tables.
- If you're running ads right now, Meta, Google, direct mail, magazine spreads, LinkedIn, do…
- Vinyl just crossed $1 billion. Few saw this coming. Yes, the format you thought only your …
- The reason your referral program looks like the property next door's? Because you copied i…
- What I Want From a Monthly Financial Review: The Biggest Constraint, the Specific Plan, an…
- 𝟔𝟒 𝐜𝐥𝐢𝐜𝐤𝐬 𝐭𝐨 𝐛𝐮𝐲 𝐚 𝐓𝐞𝐬𝐥𝐚. 𝐇𝐨𝐰 𝐦𝐚𝐧𝐲 𝐭𝐨 𝐫𝐞𝐧𝐭 𝐲𝐨𝐮𝐫 𝐚𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭?
- The Second-Largest Individual Fair Housing Settlement in DOJ History Just Came Down
- Your maintenance bonus plan is doing exactly what you designed it to do.
- Most of the coverage on the Millcreek story will focus on the fraud. The harder lesson is …
- A 5-cent mint moved restaurant tips up 18%. The same lever sits unused in your apartment b…
- The fraudster was two hours late to pick up the keys.
- I’ve wanted to be Spock since I was nine years old.
- Nobody walks into the CEO’s office to deliver bad news the way it actually is.
- Starwood just suspended redemptions on $22 billion of real estate. Most coverage is callin…
- The T12 is groomed. Every operator knows it. Every broker knows it. Every seller who has o…
- The first time you buy an apartment property, you might trust the trailing twelve. The sec…
- Journal Squared Built a Regulation Boxing Ring. Here’s Why That Wasn’t Crazy.
- The Wrong Side of the Tracks Is a Sentence Locals Say in Five Seconds. Outsiders Often Lea…
- TOC says find the constraint. It doesn’t say where to look when the constraint is the one …
- Bad copywriting is everywhere once you learn to see it. It's a curse. I can't watch a comm…
- I have four screens on my desk. During phone calls, I turn them all off.
- Every glowing startup profile is also a diagnostic test. The question isn't whether the co…
- 𝐓𝐡𝐞 𝐀𝐈 𝐏𝐫𝐨𝐩𝐭𝐞𝐜𝐡 𝐓𝐞𝐥𝐥: 𝐂𝐨𝐫𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧 𝐃𝐫𝐞𝐬𝐬𝐞𝐝 𝐀𝐬 𝐂𝐚𝐮𝐬𝐚𝐭𝐢𝐨𝐧
- I have personally made four of the six mistakes in this post.
- 𝗖𝗿𝘆𝗽𝘁𝗼 𝗣𝗿𝗼𝗺𝗶𝘀𝗲𝗱 𝗖𝗮𝘀𝗵. 𝗧𝗵𝗶𝘀 𝗪𝗲𝗲𝗸 𝗜𝘁 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 𝗮 𝗕𝗮𝗻𝗸 𝗥𝘂𝗻.
- How many deals a year actually fit your buy box? Three? Five? Ten?
- When Everyone Benefits From The Same Story Being True
- Your defaults suck. The defaults you inherited. The defaults you never read.
- The Distress You’re Reading About Isn’t the Always The Distress You Think It Is.
- I've underwritten enough apartment deals to know that the $300-per-unit reserve number on …
- Dog park on the property. No dog bite coverage.
- If You Ever Had a Security Measure and Removed It, Read This
- Blue Apron's revenue grew 10x in two years. Forbes cover. Nearly $2 billion valuation. The…
- We study the winners and reverse-engineer why they won. We skip the thousands who did simi…
- You Couldn't Invest in PE Before. That Might Have Been Protecting You.